Genuity™ is the new trait innovation brand for corn, soybean, cotton and specialty crops. It is the brand with one name, eight traits and endless possibilities. Farmers already know how confusing it can be having multiple name brands, traits or purposes to understand. So Genuity™ is there to help ease the process!
Genuity™ has three purposes:
1. Simplify everything for farmers.
Genuity™ has three purposes:
1. Simplify everything for farmers.
2. Unite all traits under one brand.
3. Differentiate Monsanto from their competitors and prior products.
Monsanto is known for their trait technology. Monsanto spends roughly $3 million per day invested into the research pipeline. With Genuity™, farmers will have a label recognizing the protection it provides such as herbicide tolerance, insect protection, weather protection and increased productivity. By planting season of 2010, Traits incorporated in the Genuity™ brand include VT Triple Pro™, SmartStax™, Roundup Ready 2 Yield™, and Bollgard II®, among others.
Following being introduced by various Monsanto reps in attendance at the media event, I had the privilege to speak with a couple people after the event. The first person I spoke to was a farmer of Syracuse, NE, Steve Wellman. When asked about how he feels Monsanto has done for their hard work in Genuity™ , Wellman replied " They have worked well to identify for farmers what they have been given for the latest technology. Attending this media event, gave me the wonderful opportunity of speaking with farm broadcasters or ag-journalists across the nation; those of which truly have made an impact in the agriculture industry.
To find out more information about Genuity™ take a look at these two websites! http://www.monsanto.com/products/Genuity.asp or http://www.genuity.com/
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